Frequently Asked Questions

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Product Information

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Orders & Shipping Information

ON! is a nootropic treat. What does that mean?

Nootropics are supplements and botanicals that can improve learning, memory and intelligence. ON! is an exclusive formula of 90 different nutrients, vitamins, minerals and botanicals. Each nutrient is synergistic with some of the others, and all are made to human-grade pharmaceutical standards. It comes in the form of dog treats, so you can use them as training rewards, or add to your daily feeding program.

Regular use of these nutrients along with training has been shown to maintain dog intelligence into very old age. New evidence shows that improved brain power actually influences all of a dog’s organs, extending healthy lifespan.

Can you guarantee that my dog will get smarter?

There are many variables involved in your dog intelligence and memory improving. The right nutrition which we the treats provide, is just one of the variables. Your dog’s brain must also be stimulated so that the good nutrition will grow better brain cells. You as your dog’s teacher, are in charge of this. Try to teach your dog a new trick every week. This will help to stimulate his brain and improve his memory and intellect. Genomic research has shown that all modern dogs evolved from various strains of European grey wolf. New research shows that many ancient “smart” genes that had developed in the wolf brain are alive and well in your dog today. These are exciting discoveries because stimulation of these genes in your dog, will increase intelligence, learning and memory. Research at the University of Veterinary Medicine in Vienna, The Wolf Science Center in Austria and the University of California at Irvine, has shown that a combination of specific brain nutrients, plus training, can stimulate your dog’s brain and increase intelligence, learning and memory.

Can your treats be given to puppies?

The dosage for each dog depends on their size. Puppies can be given the treats once they are eating solid food. The amount of treat will depend on their weight.

What happens if my pet accidentally eats more than the recommended amount?

Our ingredients are non-toxic so your dog should experience very few problems, though they may get a little diarrhea. If you do notice any unusual behavior or a persistent problem we recommend that you take your dog to your veterinarian.

Where can I learn more about the formulator?

You can access more information at the website

Where do you get your ingredients?

Ingredients are sourced by our manufacturer from various countries around the world. When each batch arrives at our manufacturer it undergoes rigorous quality control to make sure it is true to label and contains no contaminants.

What is the shelf life of your products?

The product is stable for 18 months at room temperature. The specific expiry date for each batch is printed on the product bag.

How do you preserve your products?

We use a variety of natural ingredients which can include mixed tocopherols (vitamin E) and vitamin c (citric acid).

Where are your treats produced?

Our manufacturer is located in Canada.

Have any of your products ever been recalled?


Your treats are grain-free, what about DCM (dilated cardiomyopathy)?

Our treats are grain-free, but are only a small part of your dog’s daily diet. Regarding DCM specifically, the FDA announced on June 27th 2019, that they are continuing to study the connection between DCM and all types of diets, including grain-free. No definitive cause has yet been identified and research is on-going. We will continue to update you as science-based findings are released. We encourage all dog owners to feed their dogs a good quality, mixed diet as close to their evolutionary diet as possible.

Returns Policy

You may return most new, unopened items within 30 days of delivery for a full refund. We'll also pay the return shipping costs if the return is a result of our error (you received an incorrect or defective item, etc.).

You should expect to receive your refund within four weeks of giving your package to the return shipper, however, in many cases you will receive a refund more quickly. This time period includes the transit time for us to receive your return from the shipper (5 to 10 business days), the time it takes us to process your return once we receive it (3 to 5 business days), and the time it takes your bank to process our refund request (5 to 10 business days).

If you need to return an item, please Contact Us with your order number and details about the product you would like to return. We will respond quickly with instructions for how to return items from your order.


We can ship to virtually any address in the world. Note that there are restrictions on some products, and some products cannot be shipped to international destinations.

When you place an order, we will estimate shipping and delivery dates for you based on the availability of your items and the shipping options you choose. Depending on the shipping provider you choose, shipping date estimates may appear on the shipping quotes page.

Please also note that the shipping rates for many items we sell are weight-based. The weight of any such item can be found on its detail page. To reflect the policies of the shipping companies we use, all weights will be rounded up to the next full pound.